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OP-ED

April 14, 2018
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A Four-Step Process to Generate Continuous Referrals

A funnel of referrals is the lifeblood of every orthopedic surgeon, and your practice needs loyal referral sources in order to fill that funnel on a continual basis. Here are four steps every orthopedic practice can take to build that foundation.

March 28, 2018
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The Most Innovative Digital Marketing Strategies to Increase Orthopaedic Patient Volume

Gold Medical Marketing CEO, Daniel Goldberg, discusses one of the most popular topics among orthopaedic executives -€“ how to properly market your practice and generate new patients.  

 

Categories: OP-ED
March 5, 2018
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Patient satisfaction is more important than ever—but is quality at stake?

The introduction of curved mammography paddles to the medical market in 2017 was explosive—the new paddles, designed to ease women’s breast pain during the exam, were soon the subject of CNBC interviews and Shape magazine articles. Manufacturers have claimed the curved paddles “deliver a more comfortable mammogram without compromising image quality, workflow or dose,” but a pair of Colorado-based clinicians are questioning that.

Categories: OP-ED
January 31, 2018
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When providers in the same system share radiology reports with EHRs, patients benefit

Healthcare providers are being asked more and more to share diagnostic data through electronic health records (EHRs), but what kind of impact can that have on patient outcomes?

Categories: OP-ED
January 17, 2018
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Looking Back to Move Forward: Healthcare Focus 2018

Like many other industries, the healthcare industry consistently finds itself under the microscope, especially as it attempts to sustain itself under several competing pressures and a relatively unpredictable environment. Through this post I reflect back on a presentation I gave on the top trends of 2017, outlining the subset of issues that remain front and center as key discussion topics as we look ahead.

Categories: OP-ED
January 2, 2018
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Urgent Care 2.0: Health Systems Taking the Retail Approach to the Next Level

Spurred by disruptive market entrants and burgeoning consumerism, health systems are increasingly adopting retail principles to better meet consumers’ shifting expectations. Thus, urgent care stakeholders, either as standalone operators or partners with a hospital/health system, must further expand upon their retail offerings in order to fend off increased competition.

Categories: OP-ED
January 2, 2018
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5 Predictions: Why 2018 Will Be The Future of Healthcare

Healthcare has long been just on the cusp of massive change and futurists’ favorite subject for predictions. From data and analytics, to patient empowerment, the advancements from the past year may indicate the industry is finally about to reach its most pivotal moment yet. Here are five predictions to watch out for in 2018.

Categories: OP-ED
December 11, 2017
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How Urgent Care Cultivates Competition in Healthcare

U.S. healthcare has been a monolith of inefficiency, limited access, and untenable costs for decades, due mainly to a lack of healthy competition. Today’s healthcare landscape, however, spurred by converging market forces, is rapidly evolving into a competitive marketplace, with urgent care being one of the key catalysts for this welcomed and long overdue change.

Categories: OP-ED
December 14, 2017
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Q&A: The Year in Review. Radiology Today interviews Lead Radiologist

Reflecting on the Biggest Trends and Topics in Radiology in 2017

Categories: OP-ED
November 2, 2017
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Orthopaedic Surgeons Clarify Differences Between Themselves and Podiatrists

Policy battles in Washington, D.C., can seem very far away from the day-to-day activity of taking care of patients. Many of us chose this profession because we wanted to make a direct, immediate impact on people's lives. In contrast, the political process is slow-moving and often frustrating. However, orthopaedic surgeons can achieve real policy successes when we get involved. 

Categories: OP-ED

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